Consistent and Dynamic Insights
Bay Park Data Solutions provides a technology platform to integrate data from sales, consumer marketing and patient access so management has one consistent and dynamic reporting tool to evaluate performance from a national level down to a territory level.
Bay Park DS is a company harnessing the power of spatial analytics to help industry and public health organizations visualize solutions to the complex economic, social and political challenges facing healthcare systems.
To improve human health by increasing patient access to medical resources, optimize the location of healthcare assets, and provide baseline clinical data for areas with limited healthcare services.
Bay Park DS uses an advanced encryption technology to protect and segment all client data. We store and manage data in a highly secure cloud platform, and use the leading geographic information systems (GIS) from Esri to provide dynamic integrated data from a national to territory level.
How It Works
Our team will collect data sets in your company, both internally generated and from 3rd Party sources using our advanced encryption technology.
Bay Park DS has access to over 8,000+ data fields from various national and regional databases to provide additional layers of social-economic and demographic data. to your sales analytics.
We also have the capability to quickly send out electronic surveys to targeted geographical areas to collect data or test messages to improve your communication strategies.
We use a combination of algorithms and AI learning technologies to integrate data sets.
Your data will be stored in a highly secure cloud-based system, the Esri system. Esri is the largest secure GIS provider in the country, used by the CDC, numerous federal agencies, and state public health organizations. Most COVID-19 tracking is managed using Esri.
Data requiring HIPAA compliance is stored under the Esri- Amazon Web Services (AWS) cloud platform.
Whether you opt for a single project or use our secure dashboard hubs, your company can design reports and dashboards to give you dynamic insights into your national or regional businesses.
With desktop and mobile device compatibility and real-time informational updates, rapid visualization can be accomplished to fuel new discussions and drive decision-making in any environment.
We also offer a range of analytical tools for regression forecasting, and a variety of analyses including hot spot, time-series, and correlation.
We integrate data from public and healthcare 3rd party vendors with your internal data to help you better
Visualize and Analyze information by sales geography
Examples of Spatial Analytics
Data has been changed to protect privacy
Health Insurance Coverage
Client question: Which counties have the highest Blue Cross Blue Shield (BCBS) coverage?
This analysis in Alabama and Mississippi helped the client better target DTC promotional material to counties outside of sale territories.
Pharmacy Rejection Monitoring
Client question: Which pharmacies continue to have high Code 75 Prior Authorizations, even after implementation of an electronic Prior Authorization approval program.
To monitor rejections by pharmacy, a dashboard was developed to track monthly Code 75 rejections by integrating data from several vendors. Larger circles represent pharmacies with higher number of rejections.
Dual-Eligible Medicare & Medicaid Monitoring
This analysis allows the client to better target DTC materials.
Client question: Where are the dual-eligible patients?
Analysis shows correlations between location of Medicare-qualified hospitals, represented by red & blue dots, proportion of Medicare patients by census tract (blue shading), and census tracts with higher proportion of Medicaid-eligible patients (yellow circles).
A secondary analysis reveals Medicare-qualified hospitals with ratings below national average. CMS monitors hospitals using a variety of metrics including mortality, safety and timeliness of care, readmission rates, patient experience and efficient use of medical imaging. Hospitals shown as blue dots are those below national average.
Understanding Diabetes Prevalence to Improve Target Marketing
Client question: Where is diabetes most prevalent and how can I better target my promotional material?
This analysis shows a moderate to high correlation between locations of people diagnosed with diabetes and a certain segmentation of the population.
By overlaying datasets from the CDC with information available from Esri's "Tapestry" we can help you classify your customers based not only on demographics but also socioeconomic characteristics to help you target your promotional material.
Harnessing the power of spatial analytics to help the biopharmaceutical industry to visualize insights and solutions to address complex economic, social and political challenges facing the industry and the patients they serve.
Custom Tailored Dashboards
Enabling you to provide consistent information across all levels of your organization.
This dashboard was designed for field market access analytical teams. Data presented includes channel breakdown, PBM distribution, patient out-of-pocket data, rejection rates by top NCPDP codes, monthly claims by channel, time-series tracking of scripts by channel type.
WE HAVE EXPERIENCE INTEGRATING LARGE DATA SETS SUCH AS PLANTRAK, RELAY AND PSKW
THERE IS NO LIMIT TO WHAT WE CAN ACCOMPLISH TOGETHER.
MAKE AN IMPACT
Quantify how your work is changing peoples lives with simple tools to set your organization apart from the crowd.
MAXIMIZE YOUR DATA
Gather important data while protecting the subject and field team's privacy—and simplify the whole process.
MANAGE YOUR WORKFLOW
At a glance, know the state of your projects, identify what needs to be scheduled, and watch your teams work—all in real-time.
TELL YOUR STORY
Personalized and interactive story boards walk people through your organizations challenges and goals, and shows the world exactly how successful you have been.